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Conversation leads to conversion. As our social networks grow, it becomes difficult to find truly meaningful conversations online. Some of the best interactions are occurring outside of Facebook right now. You just aren’t having any of them. Powerful, smaller social media platforms have emerged, garnering millions of users quickly. Few of those users, however, are leaving comments the way [...]

Cartavi aims to be, “the Switzerland of sharing.” Cartavi’s document sharing solution focuses on the interaction of documents – making it more than just a cloud-based storage application. Cartavi stopped by Inman News’ Demo Day back in April. I talked with Glenn Shimkus about how Real Estate Connect, New York improved their product and what [...]

It’s easy for details to fall through the cracks. cracked wall image via shutterstock A good customer relationship management (CRM) system will seal those cracks for you. But how do you pick a good one? In this article, I’ll outline four key considerations to keep in mind when evaluating a real estate CRM. These are [...]

Would you vote for your own website in an election? Internet marketing, email list building and social media have become critical to the modern-day election process. Regardless of where you stand on political issues, a lot can be learned right now from Washington when it comes to online marketing. I was listening to one of [...]

Sometimes an idea comes along before the public is ready to adopt it. We saw this with e-books, which were around for years before the combination of the Kindle’s e-ink screen and the power of Amazon helped push e-readers to the top of the publishing world. We saw it with tablets, which were around for [...]

Just the thought of doing your own video editing can be overwhelming.  Stupeflix, a Web-based and YouTube-integrated video editing software, makes this once seemingly impossible task very doable for the masses. Even the most technically challenged marketers can now edit video with just a few clicks. Below, I dissect Stupeflix Pro. This is their business-level, [...]

Three days. Seventy-two hours. Unplugged. Off the grid. This past weekend I traveled to Tucson, Ariz. Those who know me know I travel very frequently for Inman. I travel to all of our Agent Reboot events around North America, both Connect events, many association and brokerage meetings, and more. But this trip was something different [...]

This is a sequel to a post I wrote in July 2011 called “The Hallmark of a Solid Branding Strategy.” In that post, I talked about the debate over production value within the real estate space. That debate continues, and I am wondering if the conversation hasn’t moved a few degrees from when I last [...]

Take a picture of a home. Get all the publicly available information instantly on your phone. Listed or not, by the way. That was Guy Wolcott’s goal when he built HomeSnap. I have to say, he pulled it off quite nicely. Hundreds of thousands of “snaps” later, the iPhone app is a big hit with [...]

Trulia wants your phone to ring.  That’s why they are launching a new ad platform that will enable you to place mobile ads on the site’s most highly trafficked pages, including the previously off-limits map view page (below).     Until now, consumers could only contact an agent directly if they were on specific property’s [...]