Conversation leads to conversion. As our social networks grow, it becomes difficult to find truly meaningful conversations online. Some of the best interactions are occurring outside of Facebook right now. You just aren’t having any of them. Powerful, smaller social media platforms have emerged, garnering millions of users quickly. Few of those users, however, are leaving comments the way [...]
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Sawbuck Hits a Home Run With HomeSnap
May 4, 2012 | 3 Comments
Take a picture of a home. Get all the publicly available information instantly on your phone. Listed or not, by the way. That was Guy Wolcott’s goal when he built HomeSnap. I have to say, he pulled it off quite nicely. Hundreds of thousands of “snaps” later, the iPhone app is a big hit with [...]
Trulia Launches Geolocation Mobile Ads For Agents
May 3, 2012 | 7 Comments
Trulia wants your phone to ring. That’s why they are launching a new ad platform that will enable you to place mobile ads on the site’s most highly trafficked pages, including the previously off-limits map view page (below). Until now, consumers could only contact an agent directly if they were on specific property’s [...]
Understand your mobile traffic. No really.
April 27, 2012 | 10 Comments
Mobile is important. Lots of people use mobile. Mobile technologies are closely tied to location and locative media. It’s easy to get all excited about mobile and the potential it might have for your web presence. But the truth is, that how people use mobile is different in every market and within markets it can [...]
17,000 Realtors Now Using Open Home Pro – Powerful Trends Emerge
April 24, 2012 | 7 Comments
Andrew Machado built Open Home Pro to solve a big problem for his girlfriend. Week after week she would come home frustrated after her open houses ended. Apparently, MickeyMouse@AOL.com is not a real email address. Some 17,000 registered users later, all on the iPad by the way, Andrew obviously solved a problem for more than just [...]
Using Instagram and Postagram to Make a Powerful Statement
April 20, 2012 | 33 Comments
Instagram is the much-discussed picture taking/editing and sharing app available for the iPhone and Android markets (Instagram was just bought by Facebook for a whopping $1 billion!). Postagram (also available on both markets) allows you to share your Instagram (as well as regular and Facebook) pictures via a real postcard, delivered by the U.S. Postal [...]
Why Doesn’t Your MLS Have an App Yet?
April 18, 2012 | 6 Comments
More than 25 billion applications have been downloaded in iTunes. So why doesn’t your MLS have one? MLS-Touch built an app that brings the critical features an agent in the field needs to the iPhone and iPad. Now it just needs the MLSs to buy in, often a difficult task for software companies seeking precious [...]
[WEBINAR RECORDING] The Photo Economy
April 13, 2012 | 1 Comment
“Facebook is the photo economy.” -Guy Kawasaki Per Pixable, the average Facebook users network now consists of 97,000 pictures. More than 90 billion total photos have been uploaded to Facebook. There are 6 billion pictures being added monthly. Facebook just spent $1 billion on Instagram, the iPhone app of the year, built specifically to take [...]
How Angry Birds Proves that Facebook is Burying Instagram Pictures
April 2, 2012 | 14 Comments
“Facebook is the photo economy.” –Guy Kawasaki Facebook is now the largest photo site on the Web. More than 90 billion photos have been uploaded. There are now 6 billion photos being uploaded to Facebook each month. Another social network, Instagram, recently announced it has 27 million registered users. All on iPhones. Up next for [...]
Do you control your phone or does your phone control you?
March 28, 2012 | 12 Comments
It is time to stop the insanity. Mobile, while revolutionary, was doing more harm than good in my life. I recently made some major changes to the way I “use” my phone, which I will outline in detail below. I want to encourage you to consider doing the same right now. Start with this simple [...]




by Chris Smith →
May 18, 2012 | 7 Comments