“There are three kinds of lies: lies, damned lies, and statistics” –attributed to the 19th-century British Prime Minister Benjamin Disraeli. From the results of a NAR members survey: “For all Realtors in 2010, the typical brokerage specialist completed eight transaction sides or commercial deals. Eight percent did not complete a single transaction in 2010, down [...]
May 15, 2012
Future of Real Estate Marketing On Dependence
Part 2: Smarter Homes Why ‘The Internet of Things’ Begins at Home “Humans are inherently inefficient creatures. We leave lights on needlessly, keep the home thermostat cranked up with the windows open, and forget to turn off our televisions when we leave the house. And despite the advances in computing power over the past few [...]
May 15, 2012
Future of Real Estate Marketing Are You Ready for Your Agent Makeover?
We all get stuck in a rut. Same hairstyle. Same clothes. Same website. Same old, same old. But doing the same thing expecting different results is insanity! I am really excited about a brand-new nationwide sweepstakes that HomeFinder.com is launching today on May 15. It will give five real estate agents (chosen at random) a [...]
May 14, 2012
Future of Real Estate Marketing Does TV Still Matter? (or Why TV Still Matters)
Sometimes an idea comes along before the public is ready to adopt it. We saw this with e-books, which were around for years before the combination of the Kindle’s e-ink screen and the power of Amazon helped push e-readers to the top of the publishing world. We saw it with tablets, which were around for [...]
May 11, 2012
Future of Real Estate Marketing Facebook doesn’t work for you.
Neither does Twitter. Neither does Foursquare. Neither does any other social network. None of the social networks work. What works is you. You do the work. The networks simply provide some sort of outlet or platform to do whatever it is that you’re doing there. So when people talk about “Hey is Facebook working for [...]
May 10, 2012
Future of Real Estate Marketing Complacency Kills
Growing up, I wanted more than anything to be a fighter jet pilot in the U.S. Air Force. Sadly that dream didn’t come true; apparently, I didn’t eat enough carrots growing up. I put my heart and soul into this dream and learned many lessons as I interacted with the Air Force via its ROTC [...]
May 9, 2012
Future of Real Estate Marketing Are You Digitally Overconnected? A Story About Going Off the Grid
Three days. Seventy-two hours. Unplugged. Off the grid. This past weekend I traveled to Tucson, Ariz. Those who know me know I travel very frequently for Inman. I travel to all of our Agent Reboot events around North America, both Connect events, many association and brokerage meetings, and more. But this trip was something different [...]
May 8, 2012
Future of Real Estate Marketing On Dependence
Part 1: Energy “Our situation is perilous, but we still rocket upward, almost blindly tethered to the indescribable creations of our dreams, speculating on extinction, yet hoping for our promised future.” Eco Ali: “How Dependent Upon Technology Do You Believe Human Beings To Be?” One of the key phrases associated with the real estate industry [...]
Contributing Editors
 Katie Lance |
 Chris Smith |
May 15, 2012
2 Comments